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For Those Who Want the Deal Space to Die… Sorry
JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal...
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Reach Out to New Customers with an Affiliate Program
ADOTAS – As an advertiser, have you ever stopped to think about what type of customers your affiliate program produces? Do you know if you are acquiring new customers or returning customers, or are you...
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Can We Be Friends? Delivering Active and Authentic Audiences Through Social...
ADOTAS – Social networks, by design, are an extension of a person’s interests. People often use these networks for voyeuristic reasons. People are also drawn to networks that allow them to get back as...
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Mintigo Unveils World’s First Customer Search Engine™
Mintigo today unveiled the world’s first Customer Search Engine™, a demand generation platform that uses predictive analytics to help marketers find and engage prospects. For the first time ever,...
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Adotas Poll: Google Affiliate Network Shutdown is Good News
ADOTAS – In last week’s reader poll, we asked: ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll...
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Maximizing Sales and Marketing Opportunities through Social Channels
ADOTAS — Personal connectivity through social sites and mobile devices has exploded on a scale that was simply unfathomable less than 10 years ago. Now, the ability to connect with one another in an...
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Virgin Atlantic Travels with Affiliate Window for New Performance Marketing...
CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) – Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate...
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Brand Advocates: Take Care of Them and They’ll Take Care of Your Brand
ADOTAS – Brand advocates in the social and mobile age hold an even greater ability to spread the word about a brand — both positive and negative — than ever before. And these brand advocates have the...
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Adchemy Doubles Down on Future of Search, Sells Actions Division
ADOTAS — Today, Adchemy announced that it has sold its customer-acquisition division, Actions, to XL Marketing. Since Adchemy introduced its paid search software earlier this year, market reception for...
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Four Reasons Marketers Should Focus on Brand Advocacy
ADOTAS – As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their...
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As Facebook Ad Costs Increase, Retail App Makers Are More Profitable...
Facebook’s cost per thousand ad impressions (CPM) is up 122 percent since last year, while retail app acquisition costs have fallen 23 percent, signaling value somewhere – just not on Facebook Liftoff,...
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As Facebook Ad Costs Increase, Retail App Marketers Are More Profitable...
Facebook’s cost per thousand ad impressions (CPM) is up 122 percent since last year, while retail app acquisition costs have fallen 23 percent, signaling value somewhere – just not on Facebook Liftoff,...
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3 Ways PQLs Help Power Growth
By Tyler Bench, Lucidchart Marketing qualified leads (MQLs) have long been a staple for B2B companies as they try to identify customers with real buying intent. But lately, there’s a new kid on the...
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