ADOTAS — Today, Adchemy announced that it has sold its customer-acquisition division, Actions, to XL Marketing. Since Adchemy introduced its paid search software earlier this year, market reception for its ability to help online brands scale their ecommerce revenue acquisition has been overwhelmingly positive. Currently, eight of the top fifty retailers on the IR500 use Adchemy software, and that number is increasing almost every day. The sale of Adchemy Actions signals Adchemy’s doubling down on the future of search.
“This deal also makes a ton of sense for Adchemy,” said Murthy Nukala (pictured), CEO of Adchemy, in a blog post. ”We’re extremely proud of what Adchemy Actions has been able to accomplish to date. At the same time, since we introduced our paid search software, market reception for its ability to help online brands scale their ecommerce revenue acquisition has been overwhelmingly positive. As a result, our software business has been growing really fast. … The sale of Adchemy Actions allows Adchemy to focus solely on creating elegant SaaS software that’s unbelievably easy to use and delivers stunning insights.”
XL Marketing is a Big Data-driven marketing and CRM company that was founded by David Steinberg and John Sculley in 2007. The deal for Actions, one of the premier platform & analytics capabilities in the Financial Services and EDU sectors, puts XL Marketing at over $150 million by next year. It also provides the company a Silicon Valley front and increased scale and client services that will allow the team the ability to pitch “end to end” – acquisition to conversion to CRM – services to brands.